Amazon Price: N/A (as of September 18, 2018 2:42 pm –
This new book uses extensive and multifaceted data and sophisticated data analysis to explore product innovation in the financial services sector. Merging academic and critical analysis with practical recommendations for companies, this book provides a full and rich account of how new products are brought to market, considering both successes and failures. Providing insight into the organization of product innovation processes in the financial services sector and setting up guidelines for the improvement of these processes, it is essential reading for those in banking, finance and insurance sectors with an interest in innovation studies.
- Format: Kindle Edition
- File Size: 734 KB
- Print Length: 192 pages
- Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
- Publisher: Routledge; 1 edition (Dec 23 2014)
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B000SK1D9Y
- Text-to-Speech: Enabled
- X-Ray: Not Enabled
- Word Wise: Enabled
- Enhanced Typesetting: Enabled
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